TürkçeA journey inspired by beauty and care…
As AG GRUP, we set out in 2020 with the goal of bringing an innovative perspective to the world of beauty and personal care. We move forward with the mission of making high-quality products accessible to everyone in the categories of skincare, haircare, personal care, hygiene, fragrance, and makeup.
With our brands Mixup, Botanica Comfort, TrueBee, Hello Jeju, The Natural Ritualist, and Hello Monday, we focus on making beauty rituals more enjoyable and accessible. Each of our brands offers its own unique story while striving to best meet the needs of our consumers.
Since our establishment, we have collaborated with leading retail chains in Turkey, such as Gratis, Rossmann, Mion, and Migros, to bring our products to a wide audience. Through our rapidly growing distributor network in Cyprus, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain, we are also strengthening our presence on a global scale. Our Germany-based online operations are expanding into other European countries, preparing to enter offline markets.
Believing in the power of innovation, we develop powerful formulas that address consumer needs at our AGG Laboratories R&D center. With internationally standardized raw material sourcing and production processes, we ensure the highest quality in every product. At every stage of our supply chain, we meticulously select ingredients that are respectful of both nature and human health.
We believe that beauty should be shaped with an ethical and responsible approach. Our products are 100% vegan and cruelty-free, produced not only to be skin-friendly but also with full respect for nature and all living beings. In line with our sustainability principle, we continuously improve our production processes to minimize our environmental impact.
We believe that quality does not have to be a luxury. We continue to offer our high-performance products to consumers at the most affordable prices possible. As AG GRUP, we advocate that beauty and care should be accessible to everyone, delivering small moments of happiness to our consumers every day through our products.
We measure our growth not only in numbers but also through people, emotions, and experiences. To build a strong connection with our consumers and respond to their expectations in the best possible way, we continuously improve our expert team and invest in our production infrastructure, aiming to reach more people.
Beauty is not just a personal experience; it is also a responsibility to society and nature. By creating employment, we contribute to our country’s development, and by acting in line with our ethical values, we foster a more conscious approach to beauty.
Each of our products is not just a care product but also a story crafted with trust, quality, and passion.
We produce high quality with a sense of responsibility, making beauty accessible to everyone. We create quality with responsibility and bring beauty to all.